Krystle Caldwell, Office Manager & Marketing Coordinator
Krystle CaldwellMarketing Manager

Get to Know Us: Krystle

What led you to your current position as the Marketing Manager for Innovative?

Back in 2015, I had just purchased a property in Edmonton and was looking for a career with long-term potential. I came across Innovative’s ad for an Office Manager/Marketing Coordinator and it seemed like a perfect fit based on my background. Upon completing my interview, I felt that the culture around the office was also a great fit for me and I started work the following week. Since then, I have had the pleasure of watching Innovative grow as a company and with that, my position underwent some changes as well. I eventually moved from a combined role that covered administrative duties as well as marketing to a purely marketing-oriented role. From there, our marketing department grew and I was happy to accept the newly created position of Marketing Manager.

What is your favorite part of your job?

Marketing is something I discovered a real inclination for throughout my studies at the University of Lethbridge. I really enjoy learning about what drives people, why they make the decisions that they make and what they are looking for when deciding on a particular service or organization. I have always been a strategic thinker so I love the long-term planning aspect of my job and figuring out the best ways to grow our department along with the business. 

What are your favorite activities to do in your spare time?

I love spending time with my growing family. Outside of being a mom, I really enjoy music, reading, road trips and camping. 

What personal mantra do you live by?

"I didn’t come this far to only come this far." I really love to learn and improve and I’m in constant pursuit of the next adventure.

Contact Information

[email protected]


Innovative Mortgage
Jul 25Did you know? If you’re entering into a rent-to-own agreement, the property does not automatically transfer to you… Innovative Mortgage