Do we only do ATB Mortgages?

Posted on 18 September, 2020

One question we have been getting a lot of recently is “doesn’t Innovative just do ATB mortgages?” We thought a blog post would be a great opportunity to answer this question, but also to address additional misconceptions around the Innovative and ATB relationship.


In the simplest of terms, the answer to this question is no.

One of the greatest benefits of using a mortgage broker is that there is plenty of choice between not only lenders, but the different types of products each lender offers. This makes it easier for us to find the perfect solution for you and your unique situation.

Our decision to purchase and build an ATB branch was a step towards becoming your go-to financing hub. It was also a decision that was made by closely examining our core values, and how owning an ATB branch contributes to our vision.

Teamwork | Service | Integrity | Excellence | Relationships

Through teamwork, we work with our ATB customer relationship specialists to identify opportunities that will improve your financial situation. Being able to walk you through the doors and introduce you to our ATB team means that we know you are receiving great service no matter where you are in our building. Integrity means doing the right thing, even when that’s not the easiest choice; sometimes getting a mortgage isCustomer Service not the best advice we can give you. Likewise, sometimes our banking products may not be the right fit for you. We make conscious decisions every day to do what’s in your best interest, regardless of how that impacts our bottom line. Operating with excellence means recognizing that we aren’t perfect - but that there is always opportunity for improvement within our mortgage or banking offerings.

When all of these principles work in conjunction with one another, we get to build the single most important aspect of our business: relationships.

Everything we have built over the past fourteen years is because of relationships. Relationships with you, our client. Relationships with our lenders, with one another as team members, and with other local businesses in our community. We saw a need for a higher level of service that was relationship-based rather than transaction-based, and built our business around this.

Which lenders do we have relationships with?
We have access to over forty lenders when looking for the right solution for you and your family, including:

Scotiabank Servus Credit Union ICICI
Bank of Montreal Merix Financial Home Trust
ATB Financial CIBC Calvert Homes
RBC TD CMLS
Manulife MCAP Equitable Bank
First National Bridgewater Bank B2B
RFA Optimum Mortgage RMG
Centum Haventree National Bank

Finding the right lender and the right product helps ensure you are satisfied with the level of service you receive from us. We are proud to haveReviews over 100 five-star google reviews and hundreds of referrals from families we have helped through our various lender relationships. 

We hope this clears up any confusion about Innovative and ATB, and how we operate together to help you. If you have questions or would like a free mortgage or banking consultation, please do not hesitate to reach out.


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