Finding Our Why

Posted on 09 August, 2019

As many of you know, we have recently moved into our new office which we spent the last two and a half years designing and building from the ground up. Intentional care was put into every single detail of the space: from the windows, to the flooring, to the seemingly minor considerations such as the type of hardware on our cabinetry. To say the least, this journey has been joyous, thrilling, nerve-racking, and overwhelming in the very best possible way.

As we anxiously awaited the completion of our new home, the focus on growth and change served as a catalyst for examining the way we operate; what has brought us to this point, why we operate the way that we do, and our vision for the future. Our leadership team had the privilege of attending Disney’s ACC Excellence Summit earlier this year which was centered around values and operating within them.

Far too often, you see values displayed on a website and written on the walls of a business, but we know that is not enough. For your values to truly inspire, you must consider them every single day in everything you do. We have spent a considerable amount of time examining our professional values and, in the end, we narrowed down the list to five that we feel are at the very core of how we operate. Today, we are excited to finally share those with you all!


What makes us Innovative?

1. Excellence

There is no end goal. As our business grows, we understand that there will always be room to refine our operation as we endeavor to be better. We rely on our clients and referral partners to help us recognize those opportunities, and we always welcome feedback.


2. Teamwork

One of the greatest advantages and most significant differences between us and others in our industry is the way our office is structured. Between our administrative, marketing, and sales teams, you have the benefit of a cohesive and dynamic group of individuals working together to help you realize your real estate goals.


3. Integrity

In the mortgage industry, there are many opportunities to choose what is convenient over what is right. We wholly believe that it takes courage to always choose the right thing, but we also believe that doing so builds the trust that is so integral to our relationships.


4. Service

Building committed connections with our clients is a process that takes time, commitment and care - and is worth every minute of effort we put in. Being a small business means that referrals are essential to our success, but they are also the greatest compliment we can receive. Knowing that you trust us to take care of the people you care about speaks volumes.


5. Relationships 

We consider this to be the central value around which all of our other values operate. At the end of the day, it is our goal to build a relationship with every individual that walks through our doors, and we do this by operating within the four values above.


We would love to hear about your experience with Innovative! Leave a comment below or send us an email at - any and all feedback is welcome.


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