Krystle Caldwell, Office Manager & Marketing Coordinator
Krystle CaldwellMarketing Manager

Get to Know Us: Krystle

What led you to your current position as an Office Manager/Marketing Coordinator for Innovative?

I had recently purchased a condo in Edmonton and I was looking for a position in the area that had long-term career potential. I came across Innovative’s ad for an Office Manager/Marketing Coordinator and I almost couldn’t believe how well it fit with my educational background - I have a diploma in Business Administration and a bachelor degree in Marketing. After reviewing the ad and doing some research on Innovative, it seemed like both the position and the company would be a perfect fit for me. I was offered the job the day after my interview, and have loved being here ever since. We really do have such a great team of people here, and it’s amazing to watch the company grow. 

What is your favourite part of your job?

I have always been a very organized and detail-oriented person, so administrative support is something that comes natural to me. My real passion, however, lies with marketing. I love everything about it - doing research behind-the-scenes, connecting with clients through social media, planning events and designing ads. I really enjoy learning about what drives people, why they make the decisions that they make and what they are looking for when deciding on a particular service or organization. It is always a great day when I get to tap into my creative mindset at my job. 

What are your favourite activities to do in your spare time?

I love spending time with my family. I have a three year old son and watching him grow has been the most incredible journey. Outside of being a mom, I really enjoy music, road trips and camping. 

What personal mantra do you live by?

I truly believe that you are in charge of your own life. Sometimes, it can be easy to sit back, throw your hands up and blame circumstance when life deals you a bad hand. It’s important to get back up and give 100% towards changing your circumstances if you don’t like where you are now. Life will eventually reward those who work hard for what they have. 

Contact Information



Innovative Mortgage
Nov 14The best way to be #informed about your #financial and #mortgage options is to talk to your #broker. Our brokers at… Innovative Mortgage