Why We Don’t Advertise the Lowest Interest Rates

Posted on 31 July, 2017

As a Brokerage that has been in business for 11 years, we know exactly how important getting the best rate possible is to our clients. After all – a slight difference in your interest rate could mean thousands of dollars in interest down the line. So, if you search online to compare our rates to others, why will you find lower rates at other companies?

The simplest answer is: if a mortgage rate seems too good to be true, it probably is. Advertised rates that are significantly lower than others are a great way to entice potential home buyers to do business with your company. However, these rates often come with strict caveats and criteria that must be met in order to reach them, making it impossible for your average home buyer to qualify.

Being a small, local business comes with a certain pride in our ability to provide personalized service to every client that steps through our door. This means finding the mortgage that contains the best features for you. If we get you the lowest rate possible right now - knowing that you will end up having to pay significant penalties down the line because the mortgage was not well-suited to your needs – we have not done our job.

So – are our rates competitive? Absolutely. Once we identify the best mortgage product for you, we will advocate on your behalf to find the lender willing to give you the best rate possible. But only if that rate comes with terms that work for you.

If you have questions about our rates, or would like to inquire about getting pre-approved for a mortgage, please contact our office at 780.416.1085 or fill out our contact form here.


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